
Case study
Bluerred Fouls
Brief:
21Grams
Year:
2024
Award:
Graphite Pencil - D&AD New Blood London
Team:
Sofia Benchimol / Jose Fermín / Emilio C.
Context
In a world dominated by screens, 21 Grams hacks the video game FC24, introducing vision problems for the referees, resulting in chaos and confusion among users. This aims to spark a wave of outrage and questions, raising awareness about screen-induced myopia.