Case study

Bluerred Fouls

Brief:

21Grams

Year:

2024

Award:

Graphite Pencil - D&AD New Blood London

Team:

Sofia Benchimol / Jose Fermín / Emilio C.

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Case Study

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Context

In a world dominated by screens, 21 Grams hacks the video game FC24, introducing vision problems for the referees, resulting in chaos and confusion among users. This aims to spark a wave of outrage and questions, raising awareness about screen-induced myopia.

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Board

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