Case study
Datic Web
Company:
Datic
Year:
2023
Country:
Argentina
Industry:
Cloud Services
Fly me to the cloud
Datic is a startup under the Rosental Group, specialized in cloud consultancy and advanced management. Without a defined identity or digital presence, it needed a landing page that could explain its services, convey technological reliability, and enable direct contact as a first step.
Building Datic
The main challenge was to design both the brand identity and its first digital touchpoint: a landing page that felt clear, professional, and functional. This interface had to communicate the value proposition of an emerging company combining technological innovation with highly specialized consulting.
As a startup with no previous presence, the landing had to establish the foundations of its digital positioning and build trust from the very first scroll.
Identity
Datic’s visual identity was designed to convey technological reliability and modernity from the very first touchpoint. The system includes logo, color palette, typography, and visual guidelines that ensure consistency across all digital applications.
Logo
Built with a geometric, modular structure and sharp cuts that reinforce the brand’s technological character. Its flexibility allows it to adapt to multiple formats and scales without losing legibility or personality.
Color Palette
Dark Black
#1D1D1B
Light Grey
#181A20
White
#F6F6F6
Yellow
#EEFC67
Tipografía
UI Structure
Once the identity was defined, we moved into interface design with a collaborative dynamic focused on clarity and visual coherence.
The UI process was structured in key steps:
Low-fidelity wireframes to define the landing’s architecture and prioritize key information.
Content hierarchy to guide the user through a simple and intuitive flow.
Responsive layouts ensuring consistency across desktop and mobile.
Design
The design aimed to consolidate a clear and coherent interface aligned with the new visual identity. The focus was on building trust and guiding users through a persistent CTA, designed to maximize contact and conversion.
Visual Language
A simple block-based hierarchy that organizes content and makes navigation intuitive.
A responsive system ensuring consistency across desktop and mobile.
Microinteractions and smooth transitions to add subtle motion and enhance flow.
A persistent animated CTA visible throughout the journey, reinforcing the main goal: converting visits into leads.
Results
The landing became Datic’s first digital touchpoint — building trust, clarifying its value, and setting the foundations for future growth.
