Case study
Backoffice Logístico
Year:
2024/2025
Country:
Argentina
Industry:
E commerce
Centralizing logistics operations into a single scalable tool
An internal platform that connects Frávega’s entire order operation—both in-house and third-party sellers—from a single place.
This redesign was key to migrating to the company’s design system and defining a new layout structure, which is now used across multiple internal tools.
Before / After
Challenge
The previous system was outdated both visually and functionally.
Operational teams had to switch between this tool and external platforms like Envíopack, which created friction, errors, and unnecessary overhead.
Envíos
Ventas
Métricas
Beyond centralizing everything into a single tool, the challenge was to reorganize complex flows—orders, sales, and metrics—and lay the foundation for a modular, scalable interface compatible with Frávega’s design system.
Research
We interviewed internal users—store operators, retail managers, and logistics leads—to understand how they used the tool and where they were losing time.
Insight
Envíopack Dependency
One of the biggest findings was the dependency on Envíopack, an external platform used for shipment tracking. This led to duplicated work and fragmented data across systems.
During validation sessions and flow mapping, we identified key improvement areas:
Unification
High priority
Consolidated all tools into a single platform.
Fewer steps
Medium priority
Reduced redundant actions across sales and returns flows.
More detailed statuses
Medium priority
Introduced new shipment status checkpoints to improve process visibility.
These insights helped reshape the product architecture and supported the development of a clearer, more scalable logic.
Architecture
The backoffice redesign served as the starting point for a new modular layout system, designed to scale consistently across Frávega’s internal tools.
Together with the product and design system teams, we co-created a structural foundation capable of organizing the main functional categories—orders, sales, and metrics.
This architecture became an adaptable framework for future functionalities and internal tools.
Layout & Scalability
Throughout the process, we reused and adapted components from the Bumeran Design System, which helped to:
Speed up design and development cycles
Maintain visual consistency
Enable faster iterations
This wasn’t just a one-off solution: it established a visual and functional standard for the entire ecosystem of internal backoffice tools.
Layout Sidebar
Design
The design focused on simplifying interactions, improving the visibility of order statuses, and reducing the operational load on users.
Filters
We prioritized frequently used filters by placing them within easy reach—just one click away. For more specific queries, we designed a “more filters” component that expands without cluttering the interface, striking a balance between efficiency and control.
Más filtros
Estado
Delivery
Transporte
Zona
Sorter
Seller
Tipo de seller
Morfología
Fecha
Frecuencia
Borrar filtro
Status with visual codes
We created a clear visual status system to help users track orders and make quick decisions. Color, iconography, and text hierarchy improved immediate recognition of each stage in the logistics flow—even at scale.
Estado
En distribución
Etiqueta lista para imprimir
24/10/2022 - 15:23
Para colectar
24/10/2022 - 15:23
Colecta en curso
24/10/2022 - 15:23
En distribución
24/10/2022 - 15:23
Entregada
24/10/2022 - 15:23
En tránsito
Lista para imprimir
Zona peligrosa
Próximo a colectar
Incompleta
Detención
Component consistency
All visual patterns and components were either reused or adapted from the Bumeran Design System. This helped maintain design consistency, reduce onboarding time, and speed up implementation.
Cerrar
Sellers
Ordenes
Envios
Carrozzino Emilio
Gadnic
El paquete 1 fue actualizado con éxito
Detailed view optimization
We redesigned the order detail view to show all essential information on a single screen: customer, address, shipping methods, order history, and upcoming actions.
This minimized internal navigation and reduced the risk of operational errors.
Results
The backoffice redesign supported Frávega’s logistics transformation by improving operational efficiency and accelerating management times.
We estimate a +70% improvement in shipment tracking speed, thanks to a cleaner UI, more accurate statuses, and centralized flows.
