Case study
Frávega Pay
Company:
FrávegaTech
Year:
2024/2025
Country:
Argentina
Industry
Fintech
Context
Frávega Pay represents the financial bet of Frávega, one of Argentina’s most traditional retail companies.
Its goal: to digitize a historically physical financing model by offering a prepaid card with personal credit.
1.0
Challenge
Entering the fintech domain
The challenge was clear: breaking into a fintech market already dominated by giants such as Mercado Pago, Ualá, and Naranja X.
Frávega chose to transform its traditional model into a fully digital product—capable of scaling rapidly and becoming a strategic pillar of the company.
From traditional credit to a digital financial experience
Launching the Friends & Family stage
The Friends & Family phase was critical to test whether the product was ready to grow. The goal was to validate the core functionalities:
Apply for credit
Prepaid card &purchase
Load balance
Beyond technology, the main challenge was cultural: creating a smooth and trustworthy experience for users accustomed to semi-in-person procedures, now facing for the first time a fully digital financial solution.